Gore-Tex® creates world-class outdoor weather apparel. They have gear for enthusiast everywhere—from weekend warriors to the pros. We created a global sweepstakes that lives up to their mantra: “Experience more”. The goal behind this campaign was to have the audience enter the “Experience 30” sweeps to win free gear over a 30 day calendar month. Using Johnny Collinson as the face of this campaign to reach our targeted audience of outdoor winter sport enthusiast.
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Role: Art Direction, Concepting, Design, Web, and Social
Agency: LaneTerralever // Photography provided by: The North Face
One of Gore-Tex®’s primary goals as a company is to provide technology that allows people to enjoy the outdoors, without hindrance of weather. This sweepstakes “Experience More”, was all about getting outside and enjoying the experience, no matter how simple or grand the adventure is. We decided the best way to showcase this was to use social media influencers and olympic athletes, telling a story of how they embrace adventure in different ways. The goal behind this campaign was to increase brand awareness, show the experience Gore-Tex® gear provides, and demonstrate how anyone can “Experience More”.
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Role: Art Direction, Design, Web, Motion, Production, & Social
Agency: LaneTerralever | Video production partnership with InkWell Media
Nike was entering a new space and wanted to do so with a big impact. Crossfit was taking the fitness world by storm and Reebok/Adidas had already gotten the head start. Nike wanted to enter the game by providing a shoe that showcases design features that will amplify a crossfit athletes success. We had the opportunity to concept a broadcast spot for the shoe rollout, featuring one of the most awarded crossfit athletes, Josh bridges. Our goal with this spot was simple messaging with powerful visuals. Honing in on the key features of the shoe, while tying them directly to the athletes success.
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Role: Art Direction, Design, Motion, Post Production
Agency: Relentless Inc | Team: Creative Director, Brad Wethington, Post Production, David Biederbeck
Sun Devil Athletics has the mission of bringing innovation to college sports. From coaching hires, to how each program is run, they aim to change the way athletics is executed. We aligned the art direction of all the marketing materials, digital, and social content to this mission. Ideating the 2018-19 campaign concept of “breakthrough”. Visually communicating that the Sun Devils are breaking into the next chapter and tier as athletes, and organization.
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Role: Art Direction, Design, Campaign ideation, Production
Team: Daniel Kwon, Tim Struck, and Danielle Knotts | Photography by Blaire Bunting
Xendurance provides performance to crossfitters, weight lifters and overall athletes with professional-grade supplements that are clinically proven. We re-designed and repositioned the brand, with a new social strategy and a new campaign framework that elevates their messaging, visuals, web presence, and video to the same level as their products.
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Role: Art Direction, Design, Web, Social Media
Agency: Relentless // Team: Brad Wethington, David Biederbeck
